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This afternoon I decided to take a trip down memory lane. For me, that means cleaning my desk.

Tucked into the nooks and crannies I found all kinds of little reminders of past projects and people we’ve worked with. I also found that the little mouse we found in our office last year apparently had a vacation home in the back of drawer #2 (we eventually caught the little fellow with this trick).

So, should I clean my desk more often? Is that what I’ve learned in 10 years. No. It isn’t.

What prompted this post is a 3.5″ diskette I found at the very very back that contained the very top industry knowledge on the topic of SEO (Search Engine Optimization)…from 1997.

Back then there was a group called Planet Ocean Communications that produced a guide to “winning the search engine wars”. I found an august 1997 copy (their 2nd I believe) sitting there on the disk in the back of my desk drawer. It was full of recommendations and methods/tricks that would help you climb to the top of the search engines. And, this stuff really worked. I still remember the day we reached #2 for web design on InfoSeek. INFOSEEK people!

Now, while a lot of their recommendations from back then would be real bad ideas today, their top recommendation is still one of the best SEO recommendations out there. It is:

Have a unique descriptive title tag on every page!
It is amazing how many sites still don’t do this. For ten years just about anyone who’s even dipped a toe into search optimization realizes that the title of your page is very important. If every page of your site says the same thing in the title (you’ll see the title at the top of your browser window)… then change it! Right away.

So that was their top recommendation 10 years ago–and guess what the top recommendation is amongst SEO experts today? What single thing to they most agree on? Yes! Have a title containing your keywords.

The secret is out. Update your title tags. Now, I have to get back to cleaning my desk before I catch a case of hantavirus.