COGBLOG

Last night I pulled 20k names from a B2B mailing list to compare the most popular services. These are all from B2B leads generated in the last 4 months. Here are the top six:

#1 : Yahoo.com – 9.2%

#2 : AOL.com – 6.2%

#3 : HotMail – 5.7%

#4 : Gmail – 2.3%

#5 : Comcast – 1.6%

#6 : SBCglobal – 1.6%

BellSouth and MSN were #7 & #8 with 1.3% each.

So, as expected there are far more users of the free email services in the consumer audience. In the B2B audience 23.5% of the addresses were found in the top four free services, vs. 55% in the consumer audience.