CogBlog

Last night I pulled 20k names from a B2B mailing list to compare the most popular services. These are all from B2B leads generated in the last 4 months. Here are the top six:

#1 : Yahoo.com - 9.2%

#2 : AOL.com - 6.2%

#3 : HotMail - 5.7%

#4 : Gmail - 2.3%

#5 : Comcast - 1.6%

#6 : SBCglobal - 1.6%

BellSouth and MSN were #7 & #8 with 1.3% each.

So, as expected there are far more users of the free email services in the consumer audience. In the B2B audience 23.5% of the addresses were found in the top four free services, vs. 55% in the consumer audience.

I was recently digging through a client's mailing list, curious to find out what mail services they use (and we should be testing). This was culled from about 18k names:

#1 : Yahoo.com - 31%

#2 : Hotmail - 12%

#3 : AOL - 7%

#4 : Google's Gmail - 5%

#5 : Comcast - 2.1%

#6 : MSN - 1.8%


This was from a very non-business oriented list. I'm sure the composition would vary for a B2B site. Actually, I might have to look that up.