CogBlog

Sony just announced that they are creating an auction system for gamers looking to buy and sell in-game content for their Everquest series. This is a huge shift from a position where buying and selling in-game content has operated at odds with a game's user agreement.


Here is the article on Yahoo!

The interesting thing is, this could lead to a whole new professional class--professional gamer--where you play purely to acquire items for later auction. All the more reason to devote even more time to my World of WarCrack (I mean WarCraft) addiction.

Back in February I completed the Google AdWords Professional certification program. Soon afterward we received a nice box-o-schwagg from the folks at Google for being one of the first 100 to complete the process. Here is our press release on the subject:

SALT LAKE CITY—Mar 21 , 2005—COGBOX, a Salt Lake City-based design, and online strategy and marketing firm, announced agency partner Chris Eaves of COGBOX is one of the first 100 marketers worldwide to certify with Google's new AdWords Qualified Professional program.

The Google AdWords network connects advertisers with new customers at the precise moment when they're looking for products or services. The Google Network reaches more than 80% of Internet users on a monthly basis according to a 2003 Media Metrix survey. Says Google "Our online exam is designed to differentiate AdWords experts from AdWords account holders. With that in mind, the exam covers a spectrum of AdWords concepts - from elementary to advanced."

In order to certify participants must currently manage accounts with a minimum spend threshold and complete the comprehensive Google Advertising Professional Exam. "I'm very pleased to be one of the first 100 marketers to complete the certification. We've been AdWords advocates since the program's inception and as the system has become more sophisticated, programs like this will help clients