CogBlog

Just noticed something new in the Google AdWords interface. Cross Channel Campaign conversion tracking.

You set up Google tracking URLs for all of your campaigns (they specifically mention Overture) and they will place a cookie and track your conversions. The tracking URL consists of two parameters added to the query string of your destination URL. Then you can access your campaign performance for your non-Google campaigns through the adwords interface.

Very interesting development particularly in light of the Urchin acquisition.



Here is the information from Google:


Cross Channel FAQ

This is a new twist on click-through fraud. Packing certain google searches with thousands of fraudulent impressions in order to effectively reduce your competition's click-through-rate. Because Google uses click-through rate for search impressions as an equally weighted factor with cost-per-click when determining ultimate sponsored ad position, fraudulent impressions can effectively lower your position and even cause your ads to become disabled.

impression fraud article

April 25th-27th I'll be blogging theAd-Tech San Francisco conference in association with the fine folks at MarketingVOX. Watch for my posts at AdTechBlog.com. I'm particularly looking forward to the review of a COGBOX client site during Jim Sterne's WebSite Assault session.

His recommendation: Bring your aesbestos underwear.