CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.




Search Engine Rankings from 2001


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Yesterday HitWise came out with their monthly rankings of search volume by engine. According to them, Google now has 64% of the U.S. search market. The top 4 looked like this:

Google: 64.0%
Yahoo: 22.9%
MSN: 8.0%
Ask: 3.5%

That leaves just 1.6% for everyone else.

It just so happens that yesterday I came across an email I'd sent to a client with the top 20 search engines in 2001:

Search Engines
Yahoo! 30.9%
Google 26.2%
MSN 14.9%
AOL.com Search 8.7%
GoTo.com/Overture 3.2%
AltaVista 3.0%
Netscape Search 2.1%
Dogpile 1.9%
CNET Search.com 1.9%
MSN - Canada 1.2%
DirectHit 1.0%
LookSmart 1.0%
Lycos 1.0%
Excite 0.7%
Oingo 0.6%
HotBot 0.6%
Metacrawler 0.4%
Ask Jeeves 0.3%
Mamma 0.2%
All The Web 0.2%

Interesting to see how many have either disappeared or faded into obscurity in that time. A much more diverse field, with those engines outside the top 4 accounting for a full 19.3% of the market.


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  • From Salt Lake City, Utah, United States
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