CogBlog
In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.
So we were chatting about how popular the phrase "DashBoard" is these days, and I think we coined an important new term:
GasBoard
A "Business Intelligence Dashboard" used primarily to inflate the results of a campaign. There's always a metric that will show and program in the best light. If it's not sales, then maybe it is brand awareness or intent to purchase. Just configure your dashboard properly and every campaign is a winner!
In fact, I think quite a few dashboards out there are actually GasBoards.
GasBoard
A "Business Intelligence Dashboard" used primarily to inflate the results of a campaign. There's always a metric that will show and program in the best light. If it's not sales, then maybe it is brand awareness or intent to purchase. Just configure your dashboard properly and every campaign is a winner!
In fact, I think quite a few dashboards out there are actually GasBoards.
About me
- I'm chris
- From Salt Lake City, Utah, United States
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