CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Email Services for B2B Audience

Published Friday, October 27, 2006 by chris | E-mail this post

Last night I pulled 20k names from a B2B mailing list to compare the most popular services. These are all from B2B leads generated in the last 4 months. Here are the top six:

#1 : Yahoo.com - 9.2%

#2 : AOL.com - 6.2%

#3 : HotMail - 5.7%

#4 : Gmail - 2.3%

#5 : Comcast - 1.6%

#6 : SBCglobal - 1.6%

BellSouth and MSN were #7 & #8 with 1.3% each.

So, as expected there are far more users of the free email services in the consumer audience. In the B2B audience 23.5% of the addresses were found in the top four free services, vs. 55% in the consumer audience.