CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Yahoo Update Delayed

Published Wednesday, August 02, 2006 by chris | E-mail this post

It's old news by now, but as it relates to my previous post, the Yahoo Search Marketing revamp has been delayed until next year. Too bad, because the system really needs an overhaul.

The official line was that they didn't want to disrupt campaigns prior to Christmas. But, I have the suspicion that they've discovered just how much work needs to be done. Even when you have a nice template like Google AdWords, it is suprisingly difficult to build a really good interface to a complex system.

My hope is that they will take the time to do it right. Not just apply some patch job to the old system and relaunch it (similar to the way Ask.com used the Looksmart system).

I'm sure the 20% one-day market-value plunge after the announcement lit a few fires.