CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Posts from AdTech '06 : A wholly different AdTech

Published Friday, June 02, 2006 by chris | E-mail this post

Earlier today I heard someone talking about this AdDrive party tonight at The Mezzanine. They called it Fight Night: Melee at the Mezzanine. The conversation went something like this:

Isn't that place some kind of actual boxing place?

Yeah, I think so. But I'm sure they are just making it into some kind of club/lounge thing for tonight.

Yeah, they wouldn't actually have people fighting.

Yes, they would. And did.

A group of AdTech attendees I would swear I've not seen before had made their way to 444 Jesse street to witness a real brawl up close. The loud music and drinks were the same as any AdTech party, but the high levels of testosterone, the clouds of cigar and cigarette smoke, and the two big guys duking it out in a ring were something new.

A few people I met today were incensed by the "girls gone wild" party. "It's a total insult to women." I'm pretty sure I know how they'd feel about the g-string clad ring card girls of Melee at the Mezzanine.