CogBlog

So I've been playing around with the MSN AdCenter today. There are some interesting features, along with a few bugs it seems. Of course, the first thing that you'll notice if you're a mac user is that you're not welcome. AdCenter requires IE6+.

The charts of demographic data for each keyword are a unique feature of AdCenter. You can, for any given keyword, look at traffic trends over time and see a wealth, age, and gender breakdown. Apparently there are no men under the age of 25 looking for "time clocks", but there are no women looking for the same between the ages fo 36-50.

My favorite little chart was the Lifestyle chart where searchers for a given keyword are broken into descriptive "categories" that are meant to tell you something about them. Here are some of the categories of people searching for the phrase "time clocks":

Bourgeouis Prosperity
Career and Family
Sophisticated Singles
Routine Service Workers
Comfortable Retirement
Low Income Elders
Industrious Blue Collar
Smokestack Survivors
Metropolitan Strugglers
Rural Inheritance

I'm pretty sure I'm not going to be happy with my category no matter which one it is. Metropolitan Strugglers? Are those the Bourgeouis Prosperities who've not quite made it yet? And when they say "Rural Inheritance" do they mean some kind of inheritors of a cultural legacy of rural living, or actual people living on inherited property in the countryside?