CogBlog

Today we received an invite for the Beta test of a new Google product, which of course makes us feel all warm and fuzzy. Creatively named AdWords Editor (for now anyway), it is a tool to manage AdWords accounts via a stand-alone application.

I've only had a chance to download and play with the app briefly. Other than the fact that I was required to use Windows XP (no mac version at the moment), the install went smoothly. Once you log into the tool, it synchronizes and creates local versions of all your campaigns, ad groups, creatives and keywords.

It proved itself useful right off the bat though by allowing me to export a snapshot of an entire campaign to a CSV file--just what I needed to send to MSN for their AdCenter Beta. Probably not the use they had in mind.