CogBlog
In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.
If you can describe anything in terms of Brand...you're ready for the Big Time
Published Thursday, April 20, 2006 by chris | E-mail this post
This week in DM News there was an article about the fun that search engines like Google have with April Fool's day. In the article was a quote from Fredrick Marckini, CEO of search marketing firm, iProspect, where he explained how the Search Engine April Fools joke works:
"For the period of time that it is mistaken for not being an April Fools' Joke, it can dramatically increase the reach of the brand" "Later, when people find out it was all in fun, they leave with ... a reminder of the brand, and, hopefully, a warm association with the brand."
Here is the full article on DMNews.
"For the period of time that it is mistaken for not being an April Fools' Joke, it can dramatically increase the reach of the brand" "Later, when people find out it was all in fun, they leave with ... a reminder of the brand, and, hopefully, a warm association with the brand."
Here is the full article on DMNews.
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