CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.




Cultural Dimensions


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While I'm on the topic of Meyer & Liechty (from last time) I wanted to share this neat little tool they've created called the M&L CultureMap. It maps Geert Hofstede's (you know him right? I mean who doesn't these days. I especially liked the second track from his last album.) cultural dimensions on a cool little flash map. It is very interesting to compare the people of different countries with respect to things like individualism, and uncertainty avoidance.

I noticed how much differently the US and France are with respect to uncertainty avoidance, they being much more averse to uncertainty. That really seems to correlate with our respective country's approach to things like the Iraq conflict.

Here is the link to the CultureMap on M&L
http://www.crossculturaldesign.com/portfolio/culturemap.shtml

Here is a good explanation of the Hofstede dimensions on WikiPedia:
http://en.wikipedia.org/wiki/Hofstede


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  • From Salt Lake City, Utah, United States
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