CogBlog

A couple weeks ago we launched a new site for Art Works for Kids:

http://www.artworksforkids.org

Besides looking great, an interesting thing about this site is that it is 100% CSS (Cascading Style Sheets), not tables. In short, this means that the actual html documents that make up each page of this site are much smaller (faster download) and can be easily configured to look completely different depending upon you're audience's platform. For instance, we could easily apply an alternative stylesheet to this site that would make it suitable for viewing with a mobile device like your phone.

Another nice benefit of this type of development is that the pages of your site are essentially well-formed XML documents, that are standards compliant and perfect for natural search. Because the code is not cluttered with a lot of layout information your actual content will be more prominent from a search perspective, and the document structure will make it easy for a search algorithm to match user queries to the pages of the site--a longer way of saying the site will do well in natural search.