CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

SalesForce popular with Marketing Sherpa's B2B Summit attendees

Published Tuesday, November 01, 2005 by chris | E-mail this post

Over at Marketing Sherpa there is an interesting little blurb from their recent East Coast b2b summit. Referring to SalesForce:

Everyone was either already using it, or strongly considering switching. Nobody was totally in love with it ... many swapped war stories of programming tweaks to make it work better for them. Mainly they wished the salesforce.com R&D staff paid more attention to marketer's needs (not just sales.)

That said, the pain marketers experienced integrating competitors' non-ASP CRM systems made salesforce.com look golden in comparison.

We've seen that kind of pain from our own clients. A CRM system integration can go on almost indefinitely, taking years to complete.