CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Impression Spam a New Twist on Click-Fraud

Published Thursday, March 24, 2005 by chris | E-mail this post

This is a new twist on click-through fraud. Packing certain google searches with thousands of fraudulent impressions in order to effectively reduce your competition's click-through-rate. Because Google uses click-through rate for search impressions as an equally weighted factor with cost-per-click when determining ultimate sponsored ad position, fraudulent impressions can effectively lower your position and even cause your ads to become disabled.

impression fraud article