CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Google Providing More General ROI Tracking

Published Thursday, March 31, 2005 by chris | E-mail this post

Just noticed something new in the Google AdWords interface. Cross Channel Campaign conversion tracking.

You set up Google tracking URLs for all of your campaigns (they specifically mention Overture) and they will place a cookie and track your conversions. The tracking URL consists of two parameters added to the query string of your destination URL. Then you can access your campaign performance for your non-Google campaigns through the adwords interface.

Very interesting development particularly in light of the Urchin acquisition.

Here is the information from Google:

Cross Channel FAQ