CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Yahoo is Testing a New Homepage

Published Wednesday, June 09, 2004 by chris | E-mail this post

Just read this blurb about Yahoo testing a new homepage design. There is a fuzzy screenshot on SearchEngineJournal.com:

http://www.searchenginejournal.com/index.php?p=628

Search is featured much more prominently, and so is Yahoo Shopping. The directory has a fairly prominent position in the example. But, they've lost the directory sub-category links. I wonder how long Yahoo will continue the featured category sponsorship program? This is where you can pay a monthly fee to appear on the top of your particular directory page. I've always been skeptical of its value, and I would bet that this new design will result in even fewer visitors reaching the actual directory pages.