CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Search Arbitrage? The next nothing in Search Marketing.

Published Friday, June 11, 2004 by chris | E-mail this post

I recently heard someone on a search marketing panel keep referring to paid search positioning as "search arbitrage". Arbitrage? It sure didn't seem right hearing this at the time but I think everyone in the room had the "does he know something I don't" feeling. So no one said anything.

But, now with the help of Google's handy define: function (which, if you don't know, is a great little feature of Google -- type define: yourword into Google and it will provide you a list of definitions) I realize that was just another misused word that sounds more important than the real thing.

Here is an excellent list of other examples from buzzkiller.net.

BTW arbitrage is the simultaneous buying and selling of a product or security in different markets to take advantage of a price discrepancy.