CogBlog
In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.
Ipod Integration in BMW (and a lesson about preparedness)
Published Monday, June 21, 2004 by chris | E-mail this post
According to this press release BMW will be integrating iPod support into it's auto line, including the Mini. The iPod will plug in to a powered cable in the glove box, and the driver can control the iPod from the steering wheel.
Sounds great to me!
The press release describes a new website, www.ipodyourbmw.com that will support the new product. But, unfortunately when you go there you see a "coming soon" message from their domain registrar! How hard would it be to at least put up a basic single page, even if the rest of the site wasn't ready. What a waste of a press release.
Sounds great to me!
The press release describes a new website, www.ipodyourbmw.com that will support the new product. But, unfortunately when you go there you see a "coming soon" message from their domain registrar! How hard would it be to at least put up a basic single page, even if the rest of the site wasn't ready. What a waste of a press release.
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