CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Gmail Expands with Social Networking

Published Thursday, June 10, 2004 by chris | E-mail this post

I've been beta testing Google's Gmail program for the last six weeks. I like the service so far, and it has been interesting to see how accurate the message-content-targeted ads have been.

Recently, Google has been expanding the number of beta users by allowing current beta members to invite others to use the service. The number of invites current users receive seems to vary. So far, I received one new invite a couple weeks ago, then 6 new invites yesterday. Google alerts you when someone you've invited has signed up for the service and automatically adds them to your address book.

Maybe Google is learning something about an effective soft launch from it's Orkut social networking service.