CogBlog
In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.
Google to Serve Graphic Media Through AdSense
Published Wednesday, May 12, 2004 by chris | E-mail this post
Wow. This is interesting news.
Google will begin serving graphic media through it's AdWords program. The ads will not appear on Google.com but will instead be served on AdSense partner sites. If you are not familiar, AdSense allows publishers to display AdWords on the pages of their site in exchange for a revenue share of click-throughs generated. The ads are automatically targeted to the content of the page by Google.
Here is what Google says about media sizes:
You have four size and placement options: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). We may resize your images in some cases.
All four are IAB (Interactive Advertising Bureau) standards. Two of the four are in IAB's Universal Ad Package of four sizes they hope will become standard supported units for all publishers. Left out are the Wide Skyscraper (160x600), and the Standard Rectangle (180x150).
No rich media, and no animation. GIF, JPEG, and PNG formats only. Seems kind of limiting but I'm sure it is subject to change.
They have already integrated the new options into the "create new ad" option of the AdWords management interface. You can bet I'll have some ads running tomorrow for several clients. It will be very interesting to see what kind of distribution is available, and what sort of conversion rates we see from the new format.
Google will begin serving graphic media through it's AdWords program. The ads will not appear on Google.com but will instead be served on AdSense partner sites. If you are not familiar, AdSense allows publishers to display AdWords on the pages of their site in exchange for a revenue share of click-throughs generated. The ads are automatically targeted to the content of the page by Google.
Here is what Google says about media sizes:
You have four size and placement options: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). We may resize your images in some cases.
All four are IAB (Interactive Advertising Bureau) standards. Two of the four are in IAB's Universal Ad Package of four sizes they hope will become standard supported units for all publishers. Left out are the Wide Skyscraper (160x600), and the Standard Rectangle (180x150).
No rich media, and no animation. GIF, JPEG, and PNG formats only. Seems kind of limiting but I'm sure it is subject to change.
They have already integrated the new options into the "create new ad" option of the AdWords management interface. You can bet I'll have some ads running tomorrow for several clients. It will be very interesting to see what kind of distribution is available, and what sort of conversion rates we see from the new format.
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